Rouge Pur Couture

Since 1978, the iconic ROUGE PUR COUTURE lipstick been the manifesto of a free and audacious femininity that breaks the rules to reinvent them. A wardrobe of pure and emblematic colours: the reds, the oranges, the fuchsias, the nudes.

Rouge Pur Couture lipstick offers luxurious, highly pigmented colour that dresses the lips, for medium to full coverage with a beautiful satin finish. Inspired by Monsieur Saint Laurent’s iconic colour palette, this collection is pure yet transgressive.

Natural extracts deliver intense hydration and antioxidant care all day. In a single stroke, luxurious and highly pigmented colour dresses the lips, for medium to full coverage with a beautiful satin finish. Presented in iconic couture jewel-like packaging, Rouge Pur Couture delivers edgy style and ultimate-feminine strength.

Intense, seductive, illuminating colour with a comfortable velvet texture and radiant finish.

- Comfortable velvet texture

- No underlying white "base" means colour stays true for a flawless, matte and glowing finish

- Intensive, seductive, illuminating colour

- Lips appear instantly plumped

- Radiant finish

- Sensual, non-sticky texture

- Available in a variety of shades