Amplify
Your premium destination for growth.
Since 1838, David Jones has revolutionised the way Australians shop. Our foundation of influential and disruptive innovation has established the iconic brand to be Australia’s original influencer in fashion and lifestyle. Target your brand’s customer through David Jones Amplify.
davidjones.com
Our Premium Audience
Customers with purchasing power like no other
David Jones attracts two thirds of Australia’s most affluent households as shoppers making them highly qualified and receptive to premium brand communications. Our multi-channel ecosystem engages 5 million+ shoppers in the world of
Case Studies
BRAND SPOTLIGHT
TOM FORD VANILLA SEX — LAUNCH
The David Jones pre-launch exclusive of Tom Ford Vanilla Sex created a first-to-market opportunity with competitive edge.
An omni-channel marketing plan was executed to capitalise on the exclusivity period.
YoY Sales +66%
NO. 1 performing beauty SKU
BRAND SPOTLIGHT
Destination Canada — LAUNCH
Destination Canada engaged David Jones Amplify to enhance awareness and consideration of Canada as a premier travel destination for Australia's discerning travellers during Autumn & Winter.
The strategic marketing plan strategically leveraged online and offline touchpoints to immerse customers in the allure of Canadian travel through compelling visual, tactile, and auditory engagement.
73,000+ customers expereinced the INSTORE POP-UP
46% OPEN RATE on solus eDM
BRAND SPOTLIGHT
GENTLE MONSTER — LAUNCH
An instore and digital campaign launched Korean cult eyewear brand Gentle Monster in an Australian exclusive to David Jones.
A 3D window build in our Elizabeth Street Flagship provided the “cool factor”, supported by digital marketing driving traffic and sales that exceeded forecast.
49 pairs sold PER DAY
29% product engagement rate
BRAND SPOTLIGHT
POLO RALPH LAUREN x AUSTRALIAN OPEN — PARTNERSHIP
This omni-channel campaign celebrated Polo Ralph Lauren’s partnership with the Australian Open, and associated range of products across menswear, womenswear and kidswear.
Creative featured across an omni-channel ecosystem for maximum impact.
171% year on year SALES GROWTH
53% SELL-THROUGH rate
BRAND SPOTLIGHT
Manolo Blahnik — LAUNCH
This omni-channel campaign targeted David Jones’ luxury customers in order to build hype around the brand's launch at David Jones.
A VIP pre-sale campaign proved very successful.
Pre-sale drove 72% of week 1 sales target
Over 6K sessions to the brand page
in the first week
Why Choose Amplify?
millions of shoppers in a purchase mindset
the channels that drive purchase
premium media during seasonal and retail purchase cycles
affluent segments and David Jones loyalty members
our influence to your campaigns
End to End Reporting
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Increase in sales
Shift in brand position
FrequencyBasket size
Total customers
New customers
ReachOpen rates
Engagement
Clicks and conversion
