Amplify

David Jones AMPLIFY

Your premium destination for growth.

Since 1838, David Jones has revolutionised the way Australians shop. Our foundation of influential and disruptive innovation has established the iconic brand to be Australia’s original influencer in fashion and lifestyle. Target your brand’s customer through David Jones Amplify.

0M+

Annual Store Visits

0M+

Annual Traffic to
davidjones.com

0M+

Active eDM subscribers

Our Premium Audience

Customers with purchasing power like no other

David Jones attracts two thirds of Australia’s most affluent households as shoppers making them highly qualified and receptive to premium brand communications. Our multi-channel ecosystem engages 5 million+ shoppers in the world of premium retail every year.

Case Studies

BRAND SPOTLIGHT

Manolo Blahnik — LAUNCH

This omni-channel campaign targeted David Jones’ luxury customers in order to build hype around the brand's launch at David Jones.

A VIP pre-sale campaign proved very successful.

Pre-sale drove 72% of week 1 sales target
Over 6K sessions to the brand page
in the first week

BRAND SPOTLIGHT

TOM FORD VANILLA SEX — LAUNCH

The David Jones pre-launch exclusive of Tom Ford Vanilla Sex created a first-to-market opportunity with competitive edge.

An omni-channel marketing plan was executed to capitalise on the exclusivity period.

YoY Sales +66%
NO. 1 performing beauty SKU

BRAND SPOTLIGHT

Destination Canada — LAUNCH

Destination Canada engaged David Jones Amplify to enhance awareness and consideration of Canada as a premier travel destination for Australia's discerning travellers during Autumn & Winter.

The strategic marketing plan strategically leveraged online and offline touchpoints to immerse customers in the allure of Canadian travel through compelling visual, tactile, and auditory engagement.

73,000+ customers expereinced the INSTORE POP-UP
46% OPEN RATE on solus eDM

BRAND SPOTLIGHT

GENTLE MONSTER — LAUNCH

An instore and digital campaign launched Korean cult eyewear brand Gentle Monster in an Australian exclusive to David Jones.

A 3D window build in our Elizabeth Street Flagship provided the “cool factor”, supported by digital marketing driving traffic and sales that exceeded forecast.

49 pairs sold PER DAY
29% product engagement rate

BRAND SPOTLIGHT

POLO RALPH LAUREN x AUSTRALIAN OPEN — PARTNERSHIP

This omni-channel campaign celebrated Polo Ralph Lauren’s partnership with the Australian Open, and associated range of products across menswear, womenswear and kidswear.

Creative featured across an omni-channel ecosystem for maximum impact.

171% year on year SALES GROWTH
53% SELL-THROUGH rate

BRAND SPOTLIGHT

Manolo Blahnik — LAUNCH

This omni-channel campaign targeted David Jones’ luxury customers in order to build hype around the brand's launch at David Jones.

A VIP pre-sale campaign proved very successful.

Pre-sale drove 72% of week 1 sales target
Over 6K sessions to the brand page
in the first week

BRAND SPOTLIGHT

TOM FORD VANILLA SEX — LAUNCH

The David Jones pre-launch exclusive of Tom Ford Vanilla Sex created a first-to-market opportunity with competitive edge.

An omni-channel marketing plan was executed to capitalise on the exclusivity period.

YoY Sales +66%
NO. 1 performing beauty SKU

BRAND SPOTLIGHT

Destination Canada — LAUNCH

Destination Canada engaged David Jones Amplify to enhance awareness and consideration of Canada as a premier travel destination for Australia's discerning travellers during Autumn & Winter.

The strategic marketing plan strategically leveraged online and offline touchpoints to immerse customers in the allure of Canadian travel through compelling visual, tactile, and auditory engagement.

73,000+ customers expereinced the INSTORE POP-UP
46% OPEN RATE on solus eDM

BRAND SPOTLIGHT

GENTLE MONSTER — LAUNCH

An instore and digital campaign launched Korean cult eyewear brand Gentle Monster in an Australian exclusive to David Jones.

A 3D window build in our Elizabeth Street Flagship provided the “cool factor”, supported by digital marketing driving traffic and sales that exceeded forecast.

49 pairs sold PER DAY
29% product engagement rate

BRAND SPOTLIGHT

POLO RALPH LAUREN x AUSTRALIAN OPEN — PARTNERSHIP

This omni-channel campaign celebrated Polo Ralph Lauren’s partnership with the Australian Open, and associated range of products across menswear, womenswear and kidswear.

Creative featured across an omni-channel ecosystem for maximum impact.

171% year on year SALES GROWTH
53% SELL-THROUGH rate

BRAND SPOTLIGHT

Manolo Blahnik — LAUNCH

This omni-channel campaign targeted David Jones’ luxury customers in order to build hype around the brand's launch at David Jones.

A VIP pre-sale campaign proved very successful.

Pre-sale drove 72% of week 1 sales target
Over 6K sessions to the brand page
in the first week

View more case studies here.

Why Choose Amplify?

End to End Reporting

Receive meaningful campaign reporting delivered straight to your inbox.

SALES Metrics

Increase in sales
Shift in brand position

CUSTOMER Metrics

Frequency
Basket size
Total customers
New customers

MEDIA Metrics

Reach
Open rates
Engagement
Clicks and conversion

Download our Media Kit Here.

David Jones AMPLIFY

Enquire Today

To receive a copy of our rate card, or enquire about booking our media, email amplify@davidjones.com.au