Blonde Revival Purple Toning Shampoo 200ml

Revive the look of salon-fresh blonde color by neutralising brassy yellow tones for an illuminated, beautiful blonde result. Sulfate cleanser-free formula, gently cleanses without stripping hair. Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping.

When used with blonde revival purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

¿ Reawakens salon-fresh blonde colour

¿ Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result.

¿ 8X* the toning pigments for our coolest blonde yet**

¿ Revives softness

¿ A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair - returning incredible softness to each strand

¿ Restores smoothness

¿ Instantly resurfaces the hair fiber leaving it feeling smooth and healthy

¿ 97% naturally derived*

¿ Ideal for blonde, grey or naturally silver hair

¿ Vegan. Cruelty free. Sulfate-cleanser free. Silicone free FREE FROM: Sulfated Cleansers Silicones Parabens Mineral Oil Petrolatum Synthetic Fragrance Aveda's own pure-fume aroma with osmanthus, certified organic orange and cedarwood *From plants, non-petroleum minerals or water. **When compared to Aveda Blue Malva. Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

USAGE: Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival purple toning conditioner. Toning results can vary. To achieve the best deposit and neutralising benefits from blonde revival purple toning shampoo, we had to balance the cleansing ingredients with the violet-rich mineral pigments. This resulted in a formula with lower lather but superior toning benefits. RESPONSIBLE PACKAGING: 40 ml: Tube is minimum 65% post-consumer polypropylene. Recycling is limited. Please contact your local recycling program. RESPONSIBLE MANUFACTURING: First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here. Ingredients: Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum), Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.