Be Curly Advanced Shampoo 250ml

Cleanses, moisturizes and removes product build-up for curls, coils and waves.

Key Benefit

Creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz* and provides manageability while enhancing shine.

Free From

Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers.

Suitable for:

All curl types: coily (4A - 4C), curly (3A - 3C) and wavy (2A - 2C)

All hair types: fine, medium and thick

DETAILS

Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.

Created with our expert team of texture stylists.

94% naturally derived**. Vegan. Leaping Bunny Approved.

*Ex-vivo testing on tresses when used with be curly advanced conditioner.

**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Aroma

Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

USAGE

How to Use: Massage into wet hair and scalp. Rinse.

Follow with be curly advanced^TM conditioner

REGIMEN

Tight curls and coils:

• On wash days, use be curly advanced^TM shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
• Co-wash curls and coils between wash days to gently cleanse without stripping

Wavy and loosely curly hair:

• On wash days, use be curly advanced^TM shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 - 3 wash days, depending on your individual hair needs

INGREDIENTS

Vegan curl-perfecting peptide:

• Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
• Peptide with low molecular weight penetrates and fortifies vulnerable strands
• 17 essential amino acids

Kokum seed butter:

• Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves

Silicone and sulfate cleanser free

RESPONSIBLE RESOURCING

Kokum seed butter:

A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction