Be Curly Advanced Curl Enhancer Cream 200ml

Protects curls and waves from frizz in high humidity, hydrates and adds shine.

Key Benefit

Silicone-free curl enhancer cream instantly reduces frizz and adds shine. Hydrates curls and waves while increasing definition.

Free From

Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers.

Suitable for:

Curl and wave types 2A - 3C

All hair types: fine, medium and thick

DETAILS

Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity¹, 92% more hydration², and up to 2X the shine³, all while increasing curl definition by 89%

Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

98% naturally derived⁵. Vegan. Leaping Bunny Approved.

¹Ex-vivo testing on tresses.

²Ex-vivo testing on tresses vs untreated hair.

³Ex-vivo testing on tresses vs unwashed hair.

⁴Ex-vivo testing on tresses when used with be curly advanced^TM shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.

⁵Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Aroma

Refreshing citrus Pure-Fume^TM aroma with certified organic lemon, bergamot, orange and other pure

plant and flower essences.

USAGE

How to Use

Smooth generously on damp hair. Air dry or blow-dry with a diffuser.

REGIMEN

Wavy and loosely curly hair:

• On wash days, use be curly advanced^TM shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 - 3 wash days, depending on your individual hair needs

INGREDIENTS

Vegan curl-perfecting peptide:

• Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
• Peptide with low molecular weight penetrates and fortifies vulnerable strands
• 17 essential amino acids

Kokum seed butter:

• Deeply nourishes and conditions and provides slip and detangling to help reduce breakage of curls and waves.

Silicone free.

RESPONSIBLE RESOURCING

Kokum seed butter:

• A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction

RESPONSIBLE MANUFACTURING

• We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
• Our primary manufacturing facility has achieved Zero industrial waste to landfill status.