Paddington Bear is a beloved fictional character created by British author Michael Bond. Paddington first appeared in the book A Bear Called Paddington in 1958 and has since become a timeless figure in children's literature. Paddington is a small, friendly bear who originates from "darkest Peru" and is known for his iconic blue duffle coat, red hat, and love of marmalade.

Over the years Paddington has inspired many product launches from toys to apparel. This Paddington range of layette and children’s apparel has been exclusively designed for David Jones using Peggy Fortnum's iconic illustrations.