Founded in 1996, Jimmy Choo is a British Luxury Fashion house. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, a Chinese Malaysian based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. Jimmy Choo is now a leading global luxury brand with an empowered sense of glamour well known for its sexy cut, fashionable design, and exceptional Italian craftsmanship. Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, belts, fragrance and men’s shoes.