Founded in 2005 in Los Angeles, J BRAND is a premium denim brand reinventing the concept of denim. J BRAND’s first fitting saw the label renounce that relaxed denim was out and thus the skinny jean was born. As the first denim company to introduce a skinny jeans to the global market, J BRAND soon introduced other directional silhouettes. Cornerstone to the brands DNA is the label’s signature jeans & denim silhouettes that have since become icons for the brand. Channel laidback luxury with J BRAND online at David Jones and receive express delivery when you secure your order online.