Since its foundation in 1991, Armani Exchange provides the essence of contemporary style: reinvented basics that are versatile and easy. Armani Exchange makes the Armani dream accessible for all. Across generations and continents, genders, and cultures, supplying affordable, sustainable yet qualitative products in Essential, Contemporary and Youthful style. It is for everyone, everywhere, anywhere, anytime. Connecting and crossing cultures, people, and genders is the goal of Armani Exchange stemming from the dualism between Milan and New York, where the project originated.