Alphabet Soup

Discover Alphabet Soup's cool and stylish clothing range for kids, perfect for every little adventurer. With an emphasis on streetwear, skate and surf designs, the Australian label is a leader in producing creative and fresh outfits that are both fun and functional. Since 2011, Alphabet Soup has been creating clothes for kids of all ages from 1-14 years old.

The brand was born out of the frustration felt by the team at Melbourne-based Lush Productions, who couldn't find trendy clothing for their own children. Shop Alphabet Soup's unique and vibrant designs now at David Jones.