Only You: The Fresh Makeup Trends You’ll Love In 2024 & Beyond

This season’s beauty and makeup trends are embracing every facet of yourself. After all, natural beauty is always on trend. 

Autumn Makeup Trends 2024

This season, step into the world of timeless makeup, an investment in enduring elegance and a testament to authenticity. From the poised grace of the Off-Duty Ballerina to the artistic allure of the New Romantic, the effortless beauty of the Earth Mother or the understated chic of the Modern Minimalist – whichever path you choose, these trends seek to enhance your natural radiance time and time again.


The Off-Duty Ballerina

Autumn Makeup Trends 2024
BEAUTY NOTE: Fair complexions are best suited to pastel pinks, while bright peaches enhance olive and deep skin tones. Try: GUCCI Blush De Beauté

She never misses a beat. She never has a hair out of place. In the pursuit of perfection, she is always en pointe. Her skin is radiant, accented by a flush of rosy powder and a dab of pearly illuminator; lips painted in a dusty, glossy shade of pink. Once her rehearsal hair is released from its slicked bun, it’s swept back with a grosgrain bow.

Clinique Pop Plush Creamy Lip Gloss in Air Kiss Pop Makeup Trends 2024

CLINIQUE

Pop Plush Creamy Lip Gloss in Air Kiss Pop

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Clarins Joli Blush in Cheeky Baby Makeup Trends 2024

CLARINS

Joli Blush in Cheeky Baby

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Clinique Moisture Surge 100H Auto-Replenishing Hydrator Makeup Trends 2024

CLINIQUE

Moisture Surge 100H Auto-Replenishing Hydrator

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Yves Saint Laurent Rouge Pur Couture Lipstick in N157 Nu Inattendu Makeup Trends 2024

YVES SAINT LAURENT

Rouge Pur Couture Lipstick in N157 Nu Inattendu

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The New Romantic

Autumn Makeup Trends 2024
BEAUTY NOTE: Set the scene for intense, lasting lips by using a lip liner and matching lipstick. Try: GUCCI Rouge à Lèvres Voile Lipstick

As the sun sets, you’ll find her circling galleries with a glass of wine in hand, the bright lights reflecting off her shiny hair. Her eyes are complemented by lived-in liner and lashings of mascara, while her cheeks are flushed with mauve. And just like the merlot in her glass, her lips take on a deep berry hue.

Tom Ford Eye Color Quad in Sous Le Sable Makeup Trends 2024

TOM FORD

Eye Color Quad in Sous Le Sable

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MAC Glow Play Lip Balm in Grapely Admired Makeup trends 2024

M·A·C

Glow Play Lip Balm in Grapely Admired

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Lancome Hypnôse Mascara Black Makeup Trends 2024

LANCÔME

Hypnôse Mascara in Noir Hypnotic

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Giorgio Armani Luminous Silk Glow Blush Makeup Trends 2024

GIORGIO ARMANI

Luminous Silk Glow Blush in N60 Mystery

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From timeless fashion to must-have beauty icons, enter a world of style, like no other, with the new issue of JONES: Autumn, Winter & Beyond.


The Earth Mother

Autumn Makeup Trends 2024
BEAUTY NOTE: Enhance your natural beauty with perfectly defined brows. Try: TOM FORD Fiber Brow Gel

Her mantra? Less is always more. She doesn’t spend more than five minutes in front of the mirror; instead, she embraces the natural charm of her freckles. She reaches for multi-tasking make-up hybrids, favouring skincare-infused tints, dew-inducing blushes and hydrating lip balms.

Tom Ford Shade and Illuminate Powder Duo Makeup Trends 2024

TOM FORD

Shade & Illuminate Powder Duo in Moodlight

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Aveda Nutriplenish Overnight Hydrating Serum Makeup Trends 2024

AVEDA

Nutriplenish Overnight Hydrating Serum

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Bobbi Brown Pot Rouge in Velvet Plum Makeup Trends 2024

BOBBI BROWN

Pot Rouge in Velvet Plum

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Lancome Teint Idole Ultra Wear Care & Glow Foundation Makeup Trends 2024

LANCÔME

Teint Idole Ultra Wear Care & Glow Foundation

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The Modern Minimalist

BEAUTY NOTE: Sweep bronzer across your complexion, cheeks and eyes for a latte make-up look in one motion. Try: ESTÉE LAUDER Bronze Goddess Powder Bronzer

She takes to the pavement in an oversized white shirt and undone waves, with her make-up inspired by her drink of choice, an oat latte. She opts for a monochromatic look – smudged chocolate and caramel eyeshadow, lashes reaching up towards full brows – completing her makeup with a matte bronzer and a swipe of barely-there lipstick.

Guerlain Luminous Silk Foundation Makeup Trends 2024

GIORGIO ARMANI

Luminous Silk Foundation

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Guerlain Contour G Eye Pencil in Brown Earth Makeup Trends 2024

GUERLAIN

Contour G Eye Pencil in Brown Earth

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MAC Connect In Colour Eyes X12 in Unfiltered Nudes Makeup Trends 2024

M·A·C

Connect In Colour Eyes X12 in Unfiltered Nudes

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Sisley So Stretch Mascara Makeup Trends 2024

SISLEY

So Stretch Mascara

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Looking for more beauty inspiration? We got the inside scoop this year on how to master Our AW24 Event Makeup & Hair from the experts at Aveda and M·A·C Cosmetics.


PHOTOGRAPHY: MANOLO CAMPION
STYLING: KATHERINE GREEN
WORDS: ALEX DUFFY
HAIR: DARRON SUMMORS AT AP-REPS
MAKE-UP: CHERRY CHEUNG AT VIVIEN’S CREATIVE
MODEL: ABIGAIL O’NEILL AT IMG