Bundle up in luxury layers, invest in timeless classics and embrace unapologetic colour and blinding sparkle. These autumn winter trends are rising now and will last a lifetime.
This season is all about throwing out the rulebook. Clash prints and colours, wear sequins all day and go bold in the brightest hues imaginable. Do it confidently; be creative; curate a collection of new classics – because this season has something for everyone.
If there’s one thing we know this autumn/winter, it’s that self-expression is the name of the game. Whether you embrace individuality with dynamic denim, quiet luxury leather, silk and cashmere or hits of vibrant ruby-red, you’ll find a trend that will become timeless to you. So seek out well-made wardrobe staples and standout trends that will effortlessly slip into your rotation for years to come. This is your guide to making autumn/winter 2024’s fashion trends your own.
Build a wardrobe of infinite outfitting potential with the AW24 key investment pieces, designed to love and wear for seasons to come: Meet The Key Pieces You’ll Fall In Love.
Luxe Leather: For Day, Night And Everything In Between
Leather and suede are getting an upgrade this season, with statement studs, standout stitching and experimental silhouettes changing the game. Dip a toe into the trend with a luxe leather bag or edgy bucket hat, or take things a little further with leather separates – think sumptuous skirts, tops or even a cropped jacket.
Ideal for those who prefer a pared-back palette, this trend is all about black and tan, with high-shine finishes and gold accents bringing a bit of extra polish. Go head to toe in a vegan leather, leather or suede ensemble, or add a crisp white button-up shirt or simple T-shirt to balance the look and keep the overall effect super chic.
Lady In Rouge: The New Way To Wear Red
After months of millennial pink, red is here to warm up our winter wardrobes. A scarlet dress, a strawberry-coloured knit by feel-good Brazilian brand Farm Rio or a bright cherry handbag by homegrown label Aje are all head-turning options.
For a more demure look, channel your inner Dorothy with a pair of ruby slippers by Steve Madden. Team with a crewneck sweater and jeans or a denim maxi skirt by Neuw, Agolde or Mother for a look that will carry you from weeknight to weekend with ease. Alternatively, reach for garnet earrings or a designer handbag – Valentino is a brand known for its incredible, signature red, after all – if you prefer just a hint of colour.
Of course, there’s always red lipstick, too. M.A.C’s Retro Matte Lipstick in Ruby Woo is an iconic shade with a formula that won’t budge, all day long; a slick of this and you’ll be ready for anything in an instant.
Shh: It’s All About Stealth Wealth
Take it from the Olsens: opulence is overrated. For autumn/winter, quiet luxury continues to reign supreme. Think delicate silk, ultra-soft knits and elegantly simple dresses from designers such as Camilla and Marc, Rebecca Vallance and Jac + Jack. But don’t be afraid of a bit of colour: a soft yellow knit, cosy brown cardigan or pastel blue skirt go a long way, especially when paired with a classic trench or pavement-skimming coat, perfectly cut blazer or oversized, slouchy top.
By investing in quality fabrics and classic styles, you’ll build a chic, lasting wardrobe that only those with a sophisticated eye will recognise – and that’s exactly the appeal.
If you only invest in one item this year, make it a trench coat with Your Cool-Weather Guide to the Best Trench Coats.
Dynamic Denim: How To Wear It Now
There’s nothing more versatile than a pair of jeans in a timeless fit and wash – but once you’ve found a style you love, consider investing in a couple of pairs in different washes. “A medium-blue wash and a dark-blue wash are both versatile options you can build your wardrobe around,” says Lela Becker, co-founder of LA-based denim brand Mother. You can even try contrasting blue washes for a modern take on double denim.
Looking to push the envelope further? This season is a particularly fun time for denim. While high-rise styles aren’t going anywhere, low- and mid-rise styles are big news once again, according to Neuw women’s designer Emilie Sinclair. Bassike co-founder Deborah Sams agrees. “Bigger, slouchier shapes with wider legs, longer lengths and raw hems are trending over slim-fit shapes.”
How to dress up your denim? ‘Jeans and a nice top’ is a concept that’s well and truly back on our radar – and it’s the perfect way to jazz up your jeans. Opt for semi-sheer knitwear under a blazer, a printed blouse or even metallics to bring a little bit more fun to your look. Pointed, heeled boots are another great staple for styling with denim, especially for silhouettes with a little more volume.
All That Glitters: Your Cure For Autumn, Winter & Beyond
The best cure for a gloomy winter? Shimmering and metallic pieces. Try a molten dress or a lustrous mini by Bec + Bridge, a gauzy top by Shona Joy or ease into the trend with swoon-worthy shoes or a shiny silver bag.
The trick to getting this trend right is keeping an eye on proportion. For the day, balance a shimmery skirt with timeless flats, a streamlined top or a sculptural knit; for the evening, a slinky dress speaks volumes on its own, needing nothing more than glowing skin (courtesy of Tom Ford’s Soleil Blanc Shimmering Body Oil) and a spritz of your signature scent.
This year, create An Office Capsule Wardrobe That Stands The Test Of Time with timeless investments that always suit the dress code.
Mega Mesh: Meet The Must-Have Dress
Another way to play with texture and trick the eyes is the mesh dress trend. It’s a touch sheer, softly textured and figure-forming, making it a modern twist on knitted dresses.
If you’re a minimalist, make the trend work for you with black mesh. Styled with a pair of leather boots, you’ll contrast the feminine form of the dress for an edgy, everyday look. Or wear a mesh dress with heeled sandals, a shoulder bag and statement earrings for elegant evenings.
To take the trend in another direction, look for mesh with a hazy gradient or playful print. You’ll find shades of ochre plus muted maroon, baby pink and sage green emerging in this season’s colour palette.
From timeless fashion to must-have beauty icons, enter a world of style, like no other, with the new issue of JONES: Autumn, Winter & Beyond.
PHOTOGRAPHY DAPHNE NGUYEN
STYLING CLAUDIA JUKIC
HAIR ALAN WHITE AT AFTER WINTER
MAKE-UP TENEILLE SORGIOVANNI AT AFTER WINTER
MODELS STEPHANIE CARTA AT MODULES MANAGEMENT; SILVIA MORALES AT VIVIEN’S
PHOTOGRAPHY JORDAN DRYSDALE
STYLING KATHERINE GREEN
HAIR DARREN SUMMORS AT AP–REPS
MAKE-UP PETER BEARD AT ARTIST GROUP
TALENT CHARLEE FRASER AT THE SPEAR AGENCY
PHOTOGRAPHY GEORGES ANTONI
STYLING CLAUDIA JUKIC & KATHERINE GREEN
HAIR DAREN BORTHWICK AT ARTIST GROUP
MAKE-UP LINDA JEFFERYES AT ARTIST GROUP
MODEL LISE OLSEN AT IMG